Reptile Theory: What You Need to Know in 2016 – Strategies for Counsel and Claims Professionals

The “Reptile Theory” (Ball and Keenan, 2009) is flourishing in trial courts across the country. This technique/strategy focuses the discovery and trial of a case on the defendants’ behavior (rather than the traditional attempt to engender sympathy for the plaintiff). The fixation of the prosecution is on anger and the idea is to make jurors believe the worst about a defendant, typically a company, and its record of safety. Hospitality entities are not immune from the crosshairs of plaintiff’s counsel employing this strategy. Attend this presentation to learn more about Reptile Theory and its expansion into all parts of the United States and find out about strategies to effectively combat the same from discovery to trial.


Christian Stegmeier

Collins & Lacy

 

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