Articles Posted by Elizabeth Brunins

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The Perils of Social Media Promotions in the Hospitality Industry

Truth in advertising is not only a best practice; it’s the law. It applies to all media – from newspapers and magazines to radio spots to online platforms, such as blogs or social media. It is required in both overt advertisements and implied claims buried in otherwise innocuous posts. As such, it creates a minefield ...
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Not All Fun & Games: Sweepstakes and Contests in the Hospitality Industry

A promotion is a marketing strategy devised to publicize or advertise a product, organization, or event. Hotels market their venues and services in a variety of ways, often employing creative strategies to help draw traffic to their establishment. When a hotel decides to use a sweepstakes or contest as a way of promoting itself, there ...
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