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Hotels Hit With Loyalty Program Patent Demand Letters

A number of hotels in Texas and around the U.S. are receiving alleged patent infringement demand letters related to hotel loyalty (rewards) programs. The demand letters were created by the organization “JBSHBM, LLC.,” and relate to allegations that a hotel is violating JBSHBM’s patent rights by participating in hotel brand loyalty programs. See a sample demand letter here.

This Florida-based company has sent out an array of demand letters to various hotels across the United States seeking compensation in exchange for a promise not to be sued: make a one-time payment to JBSHBM of $5,000, and then pay annual fees of $500 to JBSHBM.

We recommend that you do not respond to JBSHBM before consulting with your hotel brand’s representative and/or your legal counsel.

If you receive such a letter, please let us know immediately (email jbragiel@texaslodging.com). We also suggest that you make contact with your hotel brand representative.

If you have questions about a demand letter, THLA has attorneys on staff who can walk you through what options are available. Call us at 512-474-2996, or email us at news@texaslodging.com.

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