Front Office: Video capabilities can increase productivity and profitability – Volume 16, No. 4 (July, August)
Many hotels, like most other public and private facilities, have long had video cameras installed in various locations throughout their properties. Today, innovative operators are realizing video isn’t just for security and loss prevention anymore; it has become a strategic management tool that can be used to improve customer experience, employee and management productivity, and operational efficiency. As this article illustrates, hoteliers can use the Internet to remotely view live or digitally recorded video from cameras that are located at strategic points within their hotels. By examining this video, general managers, security personnel, operations managers and even owners can all gain a better understanding of what is happening or what happened at any of their properties anywhere in the world, and use that information to improve how they operate, increase their profitability, and improve their guests’ experience.
Housekeeping: Why hotel furniture asset management shouldn’t be swept under the carpet – Volume 16, No. 4 (July, August)
During lean economic times, some hotel owners may attempt to cut costs and reduce services in order to save money. One aspect may include deferring capital investments projects for a hotel’s furniture, fixtures and equipment. This articles discusses how a single location bed & breakfast or a worldwide hotel chain with thousands of rooms per location can maximize return on its furniture investment through proper grading, tracking, maintaining, and managing furniture assets in order to save money.
Housekeeping: Four simple steps for housekeeping managers considering “going green” – Volume 16, No. 4 (July, August)
It seems that both in the hotel industry and in general society, everyone is talking green these days, and for good reason. For housekeeping managers, there are many benefits to “going green” including improvement in the hotel’s indoor air quality, increase in employee productivity and morale, reduction in sick days and associated healthcare costs, and a reduction in water usage, air pollution, and product waste. However, some managers are still hesitant to develop and implement a green cleaning program. For those who fit in that category, this article presents four simple steps to help get started.
Reservations: Effectively managing user generated content to yield more reservations – Volume 16, No. 4 (July, August)
The recent economic downturn has definitely had a substantial effect on how consumers shop and their booking habits, and hotels must be certain to ensure they are now doing everything possible to leverage business to their properties by staying astutely in touch with these habits. Specifically, user generated content (UGC) continues to grow in its prominence among travelers, and hoteliers must understand the basic essentials in dealing with UGC and use it to increase conversions from relevant booking channels. TRC electronic distribution expert Eric Barber explains the basis for, the impact of, and the potential benefits that hoteliers can derive from user-generated content from travel blogs, corporate travel websites, and online travel agencies.
Risk Management: Four challenges of managing risk during an economic downturn – Volume 16, No. 4 (July, August)
Consider this scenario: What happens when hotel occupancy, food & beverage, and events income is down? The hotel’s long-term and short-term economic future is unsure and, based upon the immediate economic outlook espoused by business naysayers and hotel veterans alike, it is time for drastic action. Most hotel managers will immediately think that with the reduction in activities and income, there can be no justification for maintaining current staffing and security levels. Hotel industry safety and security veteran Ray Ellis, Jr. presents four risk management challenges that hotel managers will need to address when contemplating these actions.