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Online Travel Update: The Spotlight on SMB Initiatives, Coalition Against Fake Reviews, and the Real Costs to Hoteliers

Google Trial Continues to Provide Interesting Insight into OTAs Online Advertising.  In last week’s Update, we featured the testimony of a senior Booking Holdings executive.  This week, we feature the testimony of a former senior Expedia executive. Rival Platforms Form New Coalition to Fight Fake Reviews.  Much was written this past week about several prominent ...

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Why Are More Hotel Owners Choosing Independence Over Brands?

Hotel owners are beginning to see the opportunities that come with choosing independence over brands. It’s fairly clear in this new age our guests are looking for an authentic, personal experience. Many travels prefer to eat and stay in locally-inspired areas and avoid the stigma attached to the idea of “tourists”. This has inevitably lead ...
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