BrandVerity’s Latest Study on the Use (and Abuse) of Branded Keywords in Paid Search

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Our friends (and former contributors) at Seattle-based BrandVerity produced an infographic showing that the average hotel brand is losing 26,500 website visitors on direct web traffic each month, leading to a real loss in revenue as these bookings are made elsewhere. Their findings are based on the information found in the hotel selection of their quarterly report on The State of Branded Keywords in Paid Search.

The report assesses the paid search landscape on branded keywords of over 250 consumer-facing brands. Looking at Q1 2015, it found that trademark bidding has cost the typical brand tens of thousands of visitors each month. The full report is available for download today at

Greg Duff

Greg Duff founded and chairs the firm’s national Hospitality, Travel and Tourism group. Greg’s practice is directed at the variety of operations-oriented matters faced by hospitality and travel industry members, including management agreements, franchise agreements, sales and marketing, distribution and e-commerce, procurement and technology. Greg serves as counsel and legal advisor to many of the hospitality industry's local, state and national trade associations and trade groups, including AH&LA and HSMAI. Greg also founded and co-hosts each year the annual Travel and Technology Conference that focuses on the development and use of emerging technologies in the hospitality and travel industries. Prior to joining Garvey Schubert Barer, Greg served as Associate General Counsel at the Westin Hotel Company/Starwood Hotels and Resorts, Assistant General Counsel at Group and General Counsel and VP of Development at Columbia Hospitality.

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