Are U.S. consumers apathetic about apps? When it comes to smartphones, could bigger be better? How do consumers feel about the BYOD (Bring Your Own Device) trend? When choosing a mobile device, how great a consideration is price?
The results aren’t what you might think – and keeping abreast of ever-changing consumer preferences is key to success in the fast-paced mobile ecosystem.
The 2013 edition of Deloitte’s Global Mobile Consumer Survey offers valuable insight into U.S. consumer behavior, purchasing habits and preferences. The survey, fielded by an independent research firm in July of 2013, takes the pulse of consumer sentiment across a broad range of mobile services, technologies and devices. In addition to providing U.S. information, the survey can help organizations better understand global consumer trends: the survey was fielded in 20 countries and encompasses the responses of nearly 38,000 consumers around the world.
Trends highlighted in the U.S. survey include:
|Consumers are addicted to speed||The tablet effect|
|Wi-Fi is growing … fast||BYOD: win/win|
|Price matters … for some||Is bigger better?|
|App saturation?||Subsidy surprise?|
|4G drives it all||The future of NFC?|
Download the executive summaries:
The big picture in mobile
Overview of broad-based survey findings that impact the core network and services used by mobile consumers.
The deep dive in mobile
A focus on the specific devices and/or services in the mobile community, based on Global Mobile Consumer Survey data.
For additional information about the 2013 Global Mobile Consumer Survey, please contact us at GMCS@deloitte.com. We also invite you to follow the conversation via social media channels via @DeloitteTMT and #GMCS2013.
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