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Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s business and brand. A brand owner can share their latest offerings, get people excited about new products, develop brand awareness, etc.—the possibilities are ...
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Cyber Security Risk in a Social Media World

The theft of intellectual property from the U.S. is “unprecedented,” and costs the nation an estimated $300 billion each year, according to the IP Commission Report, issued in May.  Worse, corporate employees—through their information sharing practices—are making it easy for IP thieves. Sharing information is now the way of business and social life. Companies have ...
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Promoting Alcohol Through Social Media

Social Media is the new land of opportunity for all in manufacturing and retail.  Facebook and Twitter alone allow restaurants, hotels, and bars unprecedented conversation with their customers.  The access to these consumers is in real time and moves beyond the capabilities of any standard brand website.  Understandably, motivation to interact with consumers by offering ...
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Social Media and Trade Secrets

Social Media and Trade Secrets The various issues created by Facebook, LinkedIn, and other similar platforms lead to constant requests for input by management-side employment lawyers. Likewise, employers – especially those in industries with a heavy emphasis on relationships for research and development – are also focused on protection of their trade secrets and other ...
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