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The Perils of Social Media Promotions in the Hospitality Industry

by in Legal, Lodging, Technology. Posted November 23, 2019
Truth in advertising is not only a best practice; it’s the law. It applies to all media – from newspapers and magazines to radio spots to online platforms, such as blogs or social media. It is required in both overt advertisements and implied claims buried in otherwise innocuous posts. As such, it creates a minefield ...
Tags Advertising Eckert Seamans Hotels Social Media
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Alcohol Advertising in the Digital Age

by in Food & Beverage, Legal, Technology. Posted July 19, 2018
Introduction Suppliers and retailers of alcoholic beverages advertise their respective products and offerings in a wide variety of digital outlets. Questions arise as to how the complex legal landscape of alcohol regulation applies in these digital spaces. Advertising media include social network services (e.g., Facebook), video sharing sites (e.g., YouTube), blogs, and smartphone applications. In ...
Tags Advertising Alcohol Bars Gray Robinson Social Media
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Social Media Policies Help Limit Liability

by in Hotel Development, Human Resources, Lodging. Posted October 11, 2016
A thorough policy helps define what your employees can and can’t say about the company on social channels. As a hotel executive, imagine that one of the managers you oversee shares that an employee is disparaging you and the company on Twitter. You jump online to find a member of your staff posted the following ...
Tags Labor and Employment Lodging Social Media
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Social Media and the NLRA Lessons for Hospitality Employers

by in Food & Beverage, Human Resources, Lodging, Technology. Posted March 31, 2016
Social Media and the NLRA for Hospitality Employers Social media has endless and valuable opportunities for the hospitality industry. From “valuable marketing” to connecting on a more personal level with consumers, social media can make or break a brand. However, in order to “maintain a positive reputation” on a world-wide platform like Twitter, it is ...
Tags Employee Management Food & Beverage Foodborne Illness Social Media
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Rules for Workplace Social Media Policies That Work

by in Human Resources, Technology. Posted March 5, 2016
Authors: Kalley Aman and Ruth Seroussi practice labor and employment law and litigation with Buchalter in Los Angeles. EMPLOYEES MAY TURN TO PERSONAL SOCIAL MEDIA accounts or private chat rooms to vent about the workplace without realizing that these communications may be read by their employers. The law recognizes that employers have legitimate interests in disciplining ...
Tags Buchalter Policies & Procedures Social Media
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New FTC Guidelines for Promoting Products on Social Media

by in Legal, Technology. Posted August 17, 2015
Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or “shout-out”, which creates “organic” exposure for their brand. While social media has its own methods of operation, the ...
Tags Social Media
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Can There Be Confidentiality in the Age of Social Media?

by in Human Resources, Travel. Posted August 6, 2015
Co-Authored By:  Scott Sweeney The proliferation of social media in the workplace has increased the risk of potential liabilities for companies. Specifically, there is a growing amount of litigation arising out of the use of confidential or proprietary information shared on social media websites. Employers have been facing, and will continue to face, a range ...
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Facebook and Police Warrants: Can They Really Do That?

by in Technology. Posted July 18, 2015
As anyone with a Facebook account knows, many people use their accounts to broadcast personal information to their Friends. You could even say that some Facebook users use their accounts as diaries, describing what they’ve done, where they’ve been, and how they feel. It’s highly doubtful, though, that these users would be disclosing such information ...
Tags Privacy & Security Social Media Technology
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Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

by in Food & Beverage, Legal, Lodging, Technology. Posted June 17, 2015
Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s business and brand. A brand owner can share their latest offerings, get people excited about new products, develop brand awareness, etc.—the possibilities are ...
Tags Marketing Social Media
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