Earnings Reports Reveal Surge for Expedia and Booking, While Google’s Trial and IHG Innovations Make Waves in Travel
It is earnings season, which makes for a longer Update than usual:
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OTA & Travel Distribution Update: 2019 Year in Review
With 2020 now upon us and 2019 in the rearview mirror, I thought this would be a good time to take a look back at the stories (and the themes that the stories represent) we covered in 2019 that I believe will have the largest impact on hotel owners and operators in 2020 and beyond. ...
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Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. “These things are nothing more than glorified sales pitches,” she whispered to him. “Stop acting like a teenager,” he joked. “I’m trying to pay ...
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The Challenges that Hotel Brands Face in Paid Search
When you type the name of a hotel brand into a search engine, you’ll probably encounter a large number of text ads placed by online travel agencies (OTAs). Bidding and placing ads on variations of hotel brand names is a very common practice and has even led some in the hospitality industry to refer to ...
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