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How Music Establishes Mood and Drives Restaurant Profits

Will Bridges, co-founder of Lamberts Downtown Barbecue in Austin, Texas, sees on a daily basis the impact music has on diners. “The interplay between music and dining is crucial,” he observes. “You really can’t separate the two. Lamberts wouldn’t be what it is today without the music component.” Indeed, whether a restaurant is seeking to ...
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